Powered by the event innovators at etouches

  • Capture Leads With Marketing Automation and Event Apps, 14 Sep 2017

    When two of your event planning tools can work together, they make processes more efficient and can deliver optimal results. Case in point: marketing automation software…

  • If You Think Beacons Are All the Same, Read This, 08 Sep 2017

    There’s a lot of buzz about iBeacons in the event industry, and for good reason. iBeacon’s revolutionary concept is a pioneering option in the industry, however,…

  • The Rise of the CMTO: Event Marketing Re-Tools for the Future, 07 Sep 2017

    At any organization, the chief marketing officer and the chief technology officer typically stand alone in separate silos. But as technology’s role in the marketing world…

  • How to Maximize Networking at Your Meetings and Events, 30 Aug 2017

    While the purpose of meetings and events is for knowledgeable speakers to share information with their audience, there’s another important reason why attendees go to events.…

  • Get Looped into the World of Digital Badges, 25 Aug 2017

    The continuous advancement of event technology is making it simpler for planners to measure event ROI. From being able to measure email sign-ups, or seeing how…

  • What’s Your Event Website Building Score?, 21 Aug 2017

    One of the most important steps of the event planning process is building the event website. An event website is the main source that provides attendees…

  • Tech Tuesday: Have Smart Badges Made Badge Scanners Obsolete?, 15 Aug 2017

    Badge scanners have become an essential part of any trade show, convention, or conference. Replacing pen-and-paper lists and time-consuming on-the-spot data entry, badge scanners make check-in,…

  • Behind the Scenes of an Event Tech Acquisition, 10 Aug 2017

    When your event software company gets into the acquisition game, it brings a lot of excitement, but also brings up many questions for clients and stakeholders…

  • Questions Answered: The Reality of Live Streaming at Events, 07 Aug 2017

    On Thursday, July 24 we went live with Will Curran, Chief Event Einstein at Endless Events, to discuss the do’s and don’ts of live streaming and…

  • Should You Invest in a Mobile App for Your Event?, 28 Jul 2017

    One of the most important responsibilities of an event planner is to come up with ways to increase attendee engagement at events. Whether it’s creating a seamless…