Event Tech Strategy, Insights & Trends.

  • Marketing Event Analytics: Control Your Own Destiny, 19 Oct 2017

    I used to work for a CEO that swore events were the best source for growing his business. His small events team worked very hard and…

  • Everything Event Managers Need to Know Before Signing off on a Platform Migration, 17 Oct 2017

    Migrating to new event management software can sometimes be a long, tedious process. There are many discussions and lots of research to be done to know…

  • 4 Steps to a Custom Integration of Your Event Management Platform, 10 Oct 2017

    In this day in age, having technology that is customizable and scalable to your organization’s needs is essential, and that’s certainly true for event planners. Events…

  • Why Privacy is Key for Proximity Marketing at Events, 06 Oct 2017

    Proximity marketing (the localized wireless distribution of advertising content through Bluetooth or other wireless devices) is a vital element for events looking to stay on the…

  • How to Easily Kickoff Your Event Management Software Migration, 04 Oct 2017

    Migrating to new event management software can bring a lot of excitement to your organization. As an event planner, you’ve likely found a new robust set…

  • How New Solutions Can Help Meet the Pressures of Event ROI, 26 Sep 2017

    Too often, determining the ROI of corporate events is a murky and inexact science. The available metrics don’t always tell the real story, and without true…

  • Our Conversation with Apple: White-Labeled Event Apps are in the Past, 21 Sep 2017

    Over the past few months there has been a lot of news within the event industry about the new updates to Apple App Store Review Guidelines…

  • Back to Basics: Event Mobile App Engagement, 21 Sep 2017

    Every successful event planner knows that audience engagement is the key to building and sustaining a loyal attendee following. There are a multitude of ways to…

  • Capture Leads With Marketing Automation and Event Apps, 14 Sep 2017

    When two of your event planning tools can work together, they make processes more efficient and can deliver optimal results. Case in point: marketing automation software…

  • If You Think Beacons Are All the Same, Read This, 08 Sep 2017

    There’s a lot of buzz about iBeacons in the event industry, and for good reason. iBeacon’s revolutionary concept is a pioneering option in the industry, however,…