Powered by the event innovators at etouches

  • The Rise of the CMTO: Event Marketing Re-Tools for the Future, 07 Sep 2017

    At any organization, the chief marketing officer and the chief technology officer typically stand alone in separate silos. But as technology’s role in the marketing world…

  • 4 KPIs Every Travel Manager Should Track for Meetings & Events, 22 Jun 2017

    We’ve seen increased demand on travel managers in recent years to gain more visibility into meetings and events. It makes sense; meetings, travel and expense management…

  • 4 Ways to Make Your Higher Ed Fundraisers More Successful, 30 Mar 2017

    From what I remember as a relatively recent college grad (especially one that covered campus events for her university’s newspaper!), a higher ed institution’s event calendar…

  • How to Seamlessly Migrate to the Right Event Software, 21 Mar 2017

    Event planners on the hunt for a new software provider may find that there are more options to choose from these days than in previous years.…

  • Top Blog Posts of 2016, 19 Dec 2016

    This past year was a successful one for the etouches wethink blog. Not only did we cover a wide range of event industry topics and trends…

  • 4 Ways Data is Transforming Live Events, 03 Oct 2016

    Meetings and events are unique in their ability to deliver truly personal experiences built upon the bedrock of direct interaction. Yet my colleagues in the event…

  • Do You Need an Event Checkup?, 25 Aug 2016

    Pain points. Every event planner has them, especially when it comes to technology implementation and its effectiveness with engagement and increasing event ROI.  And with so many…

  • Delegate Experience & Event Tech Innovation, 22 Aug 2016

    This post was written with Daniel Elder (Comexposium), Lauren Williams and Miranda Carter (etouches). Marketing, technology and innovation are all critical contributors to event success, but…

  • Top Event Planning Tools to Make Event Planning Easy, 11 Aug 2016

    Event planning has never been more complicated than it is today. From finding the right venue to organizing speakers, attendees and event details, every part of…

  • 5 Ways to Utilize iBeacons at Your Next Event, 26 May 2016

    With event apps, push notifications and cashless payments, it’s no secret that mobile devices play a major role in successful events. Another way to utilize mobile…