Powered by the event innovators at etouches

  • Small Great Steps: Driving Change for Women in the Events Industry and Beyond, 03 Aug 2017

    As the executive director of WINiT, a non-profit that provides career development programs and services for women, I spend a good amount of time reading about…

  • Whose Responsibility is it to Promote Event Activities?, 23 Feb 2017

    In an ideal world, every event would go off without a hitch – there’d be plenty of happy people, plenty of fun/productivity (depending on your goals),…

  • Breathing New Life Into Frequently Utilized Event Destinations, 21 Feb 2017

    By Lisa Paul I am often asked by clients when they should utilize a destination management company (a “DMC”) versus when they should manage things directly.…

  • Increase Bookings Inside Event Room Blocks, 15 Nov 2016

    The Event Room Demand Study found that, on average, one in three group room reservations in the United States are booked outside of the contracted event…

  • Why Self-Service is the New Standard, 02 Nov 2016

    Self-service transactions have experienced a surge in popularity over the past few years. According to Self Service World magazine, 27,000 self-service terminals were shipped to retail businesses…

  • How to Win the Meeting Design Game, 18 Oct 2016

    For those of us in the know, there is actually a game called “The Meeting Design Game” in existence. Originally founded in Denmark, it provides a…

  • The Collaborative Economy’s Impact on Events, 22 Sep 2016

    Airbnb, VRBO, Uber and Lyft — companies at the forefront of the “sharing economy,” from home rentals to ridesharing — have been getting more than their own…

  • Delegate Experience & Event Tech Innovation, 22 Aug 2016

    This post was written with Daniel Elder (Comexposium), Lauren Williams and Miranda Carter (etouches). Marketing, technology and innovation are all critical contributors to event success, but…

  • Good Event Sponsorship: Now and Beyond, 09 Aug 2016

    Good events are good culture are good business. This is a statement of truth. Partnerships are the most effective and mutually beneficial way to enable events…

  • Traveling to Events: Tips for Making it a Success, 01 Aug 2016

    Traveling to an event or conference requires a completely different mindset than traveling for pleasure. While the basics are the same, there are some certain considerations that…