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  • Know Your Sponsor (KYS) Part 2: View Sponsors as Investors, 31 Mar 2017

    Surprisingly often, event organizers consider their sponsors as cash cows instead of what they actually are: partners who contribute to the success of their events. I…

  • 5 Pitfalls That Turn Sponsors Off, 18 Nov 2016

    The success of a majority of events depends on sponsorships. Yet it’s surprising how often event organizers make crucial mistakes when attracting sponsors. At SponsorMyEvent, we review…

  • Convince Your Boss 101, 16 Jun 2016

    Lately, as I been browsing through event websites, I’ve noticed a trend in “convince your boss” kits. After all, your boss is your boss and you…

  • Make a Sale, Make a Living; Build a Relationship, Build a Fortune, 29 Apr 2015

    Every B2B buyer seeks the “perfect” vendor match, and every sales person hopes that their solution is the perfect fit for their audience. All types of…

  • Gone Fishin’: How to Reel in the Right Deals, 08 Jan 2015

    What is a day in the life like of a business development representative (BDR) at a software company? Is it glamorous? Are we constantly getting gracious…

  • 10 Bad Booth Staff Habits That Need to End Now, 21 Oct 2014

    Whether you are using a table top display or a 30 x 30 custom display, having the right people staff the booth will make a huge…

  • Pre-Qualify Leads By Asking These 5 Questions, 06 Aug 2014

    With hundreds, maybe thousands of attendees walking the trade show aisles, it isn’t always clear which ones are in need of a product or service like…

  • Dear Sponsors, My Event is Your Event, 02 Jul 2014

    Recently, we created a post for social tables, Event Sponsorship: 4 Ways to Court a Sponsor, where we gave event professionals a few tips on how…

  • Partnering for Success, 21 Apr 2014

    In the event world, there are so many moving parts – products and services – that need to come together to produce a successful event experience;…

  • 10 Mobile Apps That Every Sales Professional Needs, 07 Apr 2014

    No longer are the days when sales people or account managers can use the excuse, I will be traveling or in meetings and will get back…