Powered by the event innovators at etouches

  • Back to Basics: Event Mobile App Engagement, 21 Sep 2017

    Every successful event planner knows that audience engagement is the key to building and sustaining a loyal attendee following. There are a multitude of ways to…

  • Capture Leads With Marketing Automation and Event Apps, 14 Sep 2017

    When two of your event planning tools can work together, they make processes more efficient and can deliver optimal results. Case in point: marketing automation software…

  • The Rise of the CMTO: Event Marketing Re-Tools for the Future, 07 Sep 2017

    At any organization, the chief marketing officer and the chief technology officer typically stand alone in separate silos. But as technology’s role in the marketing world…

  • How to Leverage Your Meeting Spend to Drive Bigger Savings, 05 Sep 2017

    Imagine you could save your company millions of dollars every year. That’s the savings large companies let fall through the cracks by under-leveraging their total meeting…

  • How to Maximize Networking at Your Meetings and Events, 30 Aug 2017

    While the purpose of meetings and events is for knowledgeable speakers to share information with their audience, there’s another important reason why attendees go to events.…

  • What’s Your Event Website Building Score?, 21 Aug 2017

    One of the most important steps of the event planning process is building the event website. An event website is the main source that provides attendees…

  • Back to Basics: Creating and Implementing Event Surveys, 17 Aug 2017

    When it comes to gathering attendee feedback, surveys are the go to for event planners. Although surveys may seem like the most conventional option, they are…

  • Small Great Steps: Driving Change for Women in the Events Industry and Beyond, 03 Aug 2017

    As the executive director of WINiT, a non-profit that provides career development programs and services for women, I spend a good amount of time reading about…

  • Top 5 Event ROI Metrics You Should Be Measuring in 2017, 01 Aug 2017

    As an event planner, you know exactly how much work goes into making each event a successful one. But how do you evaluate your event management…

  • Should You Invest in a Mobile App for Your Event?, 28 Jul 2017

    One of the most important responsibilities of an event planner is to come up with ways to increase attendee engagement at events. Whether it’s creating a seamless…