Event Tech Strategy, Insights & Trends.

  • Marketing Event Analytics: Control Your Own Destiny, 19 Oct 2017

    I used to work for a CEO that swore events were the best source for growing his business. His small events team worked very hard and…

  • 4 Must See Unique Venues Around the Globe, 12 Oct 2017

    With all of the hotel banquet halls, convention centers and event spaces around the world, it’s easy to get overwhelmed when having to decide where to…

  • Why Privacy is Key for Proximity Marketing at Events, 06 Oct 2017

    Proximity marketing (the localized wireless distribution of advertising content through Bluetooth or other wireless devices) is a vital element for events looking to stay on the…

  • 10 Methods for Better Room Block Negotiations, 28 Sep 2017

    Events. They are busy, taxing, and strangely rewarding. But before the craziness of any event begins, you have to lay the groundwork. And that starts with…

  • How New Solutions Can Help Meet the Pressures of Event ROI, 26 Sep 2017

    Too often, determining the ROI of corporate events is a murky and inexact science. The available metrics don’t always tell the real story, and without true…

  • Back to Basics: Event Mobile App Engagement, 21 Sep 2017

    Every successful event planner knows that audience engagement is the key to building and sustaining a loyal attendee following. There are a multitude of ways to…

  • Capture Leads With Marketing Automation and Event Apps, 14 Sep 2017

    When two of your event planning tools can work together, they make processes more efficient and can deliver optimal results. Case in point: marketing automation software…

  • The Rise of the CMTO: Event Marketing Re-Tools for the Future, 07 Sep 2017

    At any organization, the chief marketing officer and the chief technology officer typically stand alone in separate silos. But as technology’s role in the marketing world…

  • How to Leverage Your Meeting Spend to Drive Bigger Savings, 05 Sep 2017

    Imagine you could save your company millions of dollars every year. That’s the savings large companies let fall through the cracks by under-leveraging their total meeting…

  • How to Maximize Networking at Your Meetings and Events, 30 Aug 2017

    While the purpose of meetings and events is for knowledgeable speakers to share information with their audience, there’s another important reason why attendees go to events.…