Powered by the event innovators at etouches

  • The Rise of the CMTO: Event Marketing Re-Tools for the Future, 07 Sep 2017

    At any organization, the chief marketing officer and the chief technology officer typically stand alone in separate silos. But as technology’s role in the marketing world…

  • Back to Basics: Implementing Event Branding, 20 Jun 2017

    Whether you’re planning a new event or gearing up for another year of a long-standing one, branding is important to your event’s success. From selecting signature…

  • Questions Answered: Tips From a TEDx-pert, 11 May 2017

    In case you didn’t already know, there is a huge difference between managing event content and curating it. Lucky for us, Fenella Kernebone, TEDxSydney’s Head of…

  • Simple Strategies for Developing Content Onsite, 03 Mar 2017

    As every event planner knows, the days spent working onsite can be fast-paced and exciting, as well as crazy and chaotic. Therefore, it may be difficult…

  • Utilizing Your Event’s Downtime to Engage Attendees, 12 Jan 2017

    We often think of the event lifecycle in three stages: pre-, during and post-event. But what’s an event planner to do during that long, several month stretch…

  • 15 Digital Conferences Every Company Should Attend, 27 Sep 2016

    Though the year is drawing to a close, marketing practitioners and business executives still have numerous opportunities to up their game by attending digital conferences. The…

  • Top Webinars of 2015, 28 Dec 2015

    2015 was an exciting year for etouches webinars! With topics ranging from increasing engagement at your events to event tech needs, and special guests like our friends from EventMB,…

  • Top Event Content Posts of 2015, 21 Dec 2015

    Throughout 2015, we covered a wide range of topics on the etouches wethink blog; from managing onsite event staff and working with third party AV companies,…

  • Tools to Make Content Planning a Breeze, 19 Aug 2015

    Content is becoming an integral part of events today. Attendees are looking for much more from an event than just great networking opportunities and a stellar…

  • To Automate or Not to Automate Social Media, That is the Question!, 06 Jan 2015

    Welcome to 2015 everyone! The start of a new year means the start of new events, new projects, new opportunities and new relationships. January is the…