Powered by the event innovators at etouches

  • Creative Communication for Your Event – Part 2, 24 Aug 2015

    In our second edition of Creative Communication for Your Event, we are taking you through a few other creative ways to market your event. Instead of…

  • Creative Communication for Your Event – Part 1, 20 Jul 2015

    The date is set, the venue booked and the speakers lined up. The most important and difficult job though is yet to come. How do you…

  • 5 Event Disasters and How to Avoid Them, 30 Jun 2014

    Whether you’re just starting out or you’re running events with your eyes closed, it’s safe to say they come with their fair share of challenges –…

  • 10 Reasons It’s Hard to Change the Meetings Industry, 18 Mar 2014

    In the meetings industry, we are used to doing the same thing time and time again for each event. We return to the same venue, the same speakers and the same formats. We are used to one way of doing things. And as an event planner myself, there is one very simple reason why this is the case: we are becoming busier.






  • Using Content Marketing Principles to Promote Your Event, 05 Feb 2014

    Content marketing isn’t anything new. But it can be a tricky challenge for event and conference businesses to really take advantage of content marketing to drive more registrations for their event and to open up conversations with potential sponsors. In this article I will share with you some tips on ways you can use content more effectively within your market.






  • IMEX Backstage #1 : The Ingredients, 15 Oct 2013

      If you are working in the MICE industry, you know IMEX!  Today we will take you behind the scenes. In our first edition of the…

  • The Content-Generated Attendee, 08 Oct 2013

      Recently while reading an article about Birchbox on Mashable, I heard an alarming statistic. A relatively new monthly beauty product subscription service, Birchbox is proving…

  • Event Marketing. Marketing Events. Is There a Difference?, 28 Mar 2013

    Actually there is, but like many other terms, they are used interchangeably. Are you marketing an event? Or are you using an event as a marketing…