Powered by the event innovators at etouches

  • Capture Leads With Marketing Automation and Event Apps, 14 Sep 2017

    When two of your event planning tools can work together, they make processes more efficient and can deliver optimal results. Case in point: marketing automation software…

  • The Rise of the CMTO: Event Marketing Re-Tools for the Future, 07 Sep 2017

    At any organization, the chief marketing officer and the chief technology officer typically stand alone in separate silos. But as technology’s role in the marketing world…

  • Back to Basics: Implementing Event Branding, 20 Jun 2017

    Whether you’re planning a new event or gearing up for another year of a long-standing one, branding is important to your event’s success. From selecting signature…

  • Back to Basics: Building Your Event Website, 05 May 2017

    Drawing people into your event often starts with a great looking event website. Not only do you want it to showcase the most important information about…

  • 4 Ways to Make Your Higher Ed Fundraisers More Successful, 30 Mar 2017

    From what I remember as a relatively recent college grad (especially one that covered campus events for her university’s newspaper!), a higher ed institution’s event calendar…

  • Back to Basics: Email Marketing for Events, 09 Mar 2017

    With new marketing trends emerging seemingly every day, the thought to try something new or flashy to market your event can certainly be tempting. But more often…

  • Top Blog Posts of 2016, 19 Dec 2016

    This past year was a successful one for the etouches wethink blog. Not only did we cover a wide range of event industry topics and trends…

  • 15 Digital Conferences Every Company Should Attend, 27 Sep 2016

    Though the year is drawing to a close, marketing practitioners and business executives still have numerous opportunities to up their game by attending digital conferences. The…

  • Do You Need an Event Checkup?, 25 Aug 2016

    Pain points. Every event planner has them, especially when it comes to technology implementation and its effectiveness with engagement and increasing event ROI.  And with so many…

  • Good Event Sponsorship: Now and Beyond, 09 Aug 2016

    Good events are good culture are good business. This is a statement of truth. Partnerships are the most effective and mutually beneficial way to enable events…