Powered by the event innovators at etouches

  • How to Add Value to Events With Innovative Technology, 14 Dec 2015

    With the dawn of digital media, many marketing channels have seen significant declines; print publishing is a well-known and startling example.  With all of the new,…

  • Grow Your Event With Your Social Media Community, 13 Nov 2015

    this post was written by our partners at InGo, the advocate marketing platform When you have an annual event, how do you let people know about it?…

  • The Power of Advocate Marketing, 05 Nov 2015

    This post was written by our partners at InGo, the advocate marketing platform When you are coming up with the promotion plan for you event, where do…

  • The Wisdom of Crowds, 17 Sep 2015

    It seems like a trend called “crowdsourcing” is on the rise among #eventprofs these days, but what exactly is crowdsourcing? Crowdsourcing is the process of obtaining…

  • How Trade Show Marketing Can Amplify SEO Results, 27 Aug 2015

    SEO (search engine optimization) is a facet of digital marketing, while exhibiting at a trade show is a method of offline marketing. SEO can be an…

  • Creative Communication for Your Event – Part 2, 24 Aug 2015

    In our second edition of Creative Communication for Your Event, we are taking you through a few other creative ways to market your event. Instead of…

  • Creative Communication for Your Event – Part 1, 20 Jul 2015

    The date is set, the venue booked and the speakers lined up. The most important and difficult job though is yet to come. How do you…

  • Is Email the Right Tool for Event Profs?, 06 May 2015

    This post was written by Gary Schwake of Virtual Event Bags The events industry is alive and well. In our digital-crazed world, people seek out quality…

  • How to Use Pinterest and Instagram to Promote Your Next Event, 12 Mar 2015

    Creating awareness for an event requires a lot of time and a well-planned strategy. You simply can’t create a Facebook event or send an email reminder.…

  • How to Create a Marketing Plan for Trade Show Success, 09 Mar 2015

    For those of you who have exhibited at trade shows before, have you found the time and money put into the event worth it? Or did…