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  • Top 5 Event ROI Metrics You Should Be Measuring in 2017, 01 Aug 2017

    As an event planner, you know exactly how much work goes into making each event a successful one. But how do you evaluate your event management…

  • Tech Tuesday: 2017’s Tech Trend Spotlight, 07 Feb 2017

    As we kick off 2017 with our extensive list of upcoming events to come for the next 360 something days, there is a lot of event…

  • The Quickest Path to the Best Venues, 13 Oct 2016

    Why chase after venues that don’t fit your event? Sounds crazy, right? Yet that’s exactly what thousands of planners do every day. You see, traditional RFP…

  • 4 Ways Data is Transforming Live Events, 03 Oct 2016

    Meetings and events are unique in their ability to deliver truly personal experiences built upon the bedrock of direct interaction. Yet my colleagues in the event…

  • R.O.I.: Myth vs. Fact, 25 Jan 2016

    R.O.I.—or return on investment—is a major component of event planning. It can influence many factors, such as selecting venues and speakers. And according to a new…

  • What to Measure from Your Post-Event Data, 13 Apr 2015

    One of the golden rules of business is to always strive for improvement and efficiency, because progress, in the end, is what drives any industry forward. Therefore being able to measure and understand data from events is what separates the big and successful event management companies in the industry from the amateurs and wannabes.






  • Increase Registrations: Unlock the Power of Data, 30 Mar 2015

    This post was written by Justin Gonzalez, Marketing Communications Manager at DoubleDutch.  It seems like every blog post, whitepaper, and webinar for event professionals is focused…

  • How Meeting Design Leads to Higher ROI, 09 Feb 2015

    Meeting design and ROI have been buzz words in our industry for quite some time now. But is there a connection between the two? Actually, there…

  • SMMP in 2015: Time to Evolve, 26 Jan 2015

    SMMP stands for Strategic Meetings Management Program; In other words, ROI (return on investment). Having spent over a decade in the Meetings and Exhibition business, I…

  • Why you Should be Collecting Qualitative not Quantitative Feedback on Your Events, 27 Aug 2014

    Do you send out a survey after your event to get feedback on how all you did from your attendees? You do? Most event organisers do.…