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  • Know Your Sponsor (KYS) Part 1: ROI, 14 Mar 2017

    Recently the marketing director of a company told me: “We’ve experimented with sponsorship opportunities in the past and haven’t found them to be the most effective strategy…

  • Back to Basics: Email Marketing for Events, 09 Mar 2017

    With new marketing trends emerging seemingly every day, the thought to try something new or flashy to market your event can certainly be tempting. But more often…

  • Simple Strategies for Developing Content Onsite, 03 Mar 2017

    As every event planner knows, the days spent working onsite can be fast-paced and exciting, as well as crazy and chaotic. Therefore, it may be difficult…

  • Whose Responsibility is it to Promote Event Activities?, 23 Feb 2017

    In an ideal world, every event would go off without a hitch – there’d be plenty of happy people, plenty of fun/productivity (depending on your goals),…

  • Breathing New Life Into Frequently Utilized Event Destinations, 21 Feb 2017

    By Lisa Paul I am often asked by clients when they should utilize a destination management company (a “DMC”) versus when they should manage things directly.…

  • Back to Basics: Pre-Event Registration, 08 Feb 2017

    Whether you’re new to event planning or have been in the game for several years, you may be asking yourself from time to time whether or…

  • Tech Tuesday: 2017’s Tech Trend Spotlight, 07 Feb 2017

    As we kick off 2017 with our extensive list of upcoming events to come for the next 360 something days, there is a lot of event…

  • How to Give Your Attendees the “Local” Experience, 23 Jan 2017

    Planning an event that interacts with local culture and opens up a new world for attendees is one of the main difficulties that you might experience…

  • Successful Room Block Management Part 3: Cut-off Dates, 21 Jan 2017

    This is the final installment in our series on room block management, where we’ve pulled back the curtain to reveal how hotels work to manage your…

  • Successful Room Block Management Part 2: Attrition, 14 Jan 2017

    This is the second of three blog posts on managing your room block. Click here to read the first post about how hotels manage your block and the…