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  • Know Your Sponsor (KYS) Part 1: ROI, 14 Mar 2017

    Recently the marketing director of a company told me: “We’ve experimented with sponsorship opportunities in the past and haven’t found them to be the most effective strategy…

  • Wanna Trade? Bartering in the Events Industry, 20 Sep 2016

    I don’t know about you, but when I think about the concept of a barter system, it brings me back to ancient times, before money existed…

  • The Power of Partnerships, 15 Jan 2016

    A partnership is the relationship existing between two or more persons who join to carry on a trade or business. Each person contributes money, property, labor or skill,…

  • Dear Sponsors, My Event is Your Event, 02 Jul 2014

    Recently, we created a post for social tables, Event Sponsorship: 4 Ways to Court a Sponsor, where we gave event professionals a few tips on how…

  • Partnering for Success, 21 Apr 2014

    In the event world, there are so many moving parts – products and services – that need to come together to produce a successful event experience;…