Event Tech Strategy, Insights & Trends.

  • How to Use Pinterest and Instagram to Promote Your Next Event, 12 Mar 2015

    Creating awareness for an event requires a lot of time and a well-planned strategy. You simply can’t create a Facebook event or send an email reminder.…

  • To Automate or Not to Automate Social Media, That is the Question!, 06 Jan 2015

    Welcome to 2015 everyone! The start of a new year means the start of new events, new projects, new opportunities and new relationships. January is the…

  • Are You Content With Your Content?, 25 Sep 2014

    4 solutions to stay on top of industry trends According to LinkedIn’s 2014 Professional Content Consumption Report, 65% of LinkedIn’s 2,700 survey participants have spent more time consuming…

  • Breathe New Life into Your Event Marketing With These Apps, 23 Sep 2014

    As event marketers, we are always looking for new ways to excite and engage our attendees. In 2014, we saw that video marketing was really starting to…

  • How Brands Are Using Selfies At Events, 07 Jul 2014

    A “selfie” is a self-portrait captured with a handheld digital camera or smartphone. We often see celebrities’ selfies on social media networks like Instagram, Facebook, and Twitter. Celebrities have really helped selfies to become more popular with mainstream social media users.






  • 5 Event Disasters and How to Avoid Them, 30 Jun 2014

    Whether you’re just starting out or you’re running events with your eyes closed, it’s safe to say they come with their fair share of challenges –…

  • Social Media Engagement 101: Tips on creating a powerful community, 05 Jun 2014

    Content may be king but engagement reigns supreme. They don’t call social media “social” for nothing. Your company and your team has stayed on top of…

  • How to Engage With Millennials at Events, 20 May 2014

    Everyone is talking about how to engage with Millennials lately. From B2B to B2C companies, it is something that senior level management cannot put their finger…

  • Get Social in LinkedIn Groups, 02 May 2014

    I think we all know by now that social media is taking over. If you aren’t on the big three, which I consider to be Facebook-Twitter-LinkedIn,…

  • Maximize Your Event Exposure With Social Media, 15 Apr 2014

    Lisa Buyer, president and CEO of the Buyer Group, will lead a workshop on “How to Power Your Events Using Social Media” during the Workshop Series at BizBash…