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  • Know Your Sponsor (KYS) Part 2: View Sponsors as Investors, 31 Mar 2017

    Surprisingly often, event organizers consider their sponsors as cash cows instead of what they actually are: partners who contribute to the success of their events. I…

  • Know Your Sponsor (KYS) Part 1: ROI, 14 Mar 2017

    Recently the marketing director of a company told me: “We’ve experimented with sponsorship opportunities in the past and haven’t found them to be the most effective strategy…

  • 5 Pitfalls That Turn Sponsors Off, 18 Nov 2016

    The success of a majority of events depends on sponsorships. Yet it’s surprising how often event organizers make crucial mistakes when attracting sponsors. At SponsorMyEvent, we review…

  • Wanna Trade? Bartering in the Events Industry, 20 Sep 2016

    I don’t know about you, but when I think about the concept of a barter system, it brings me back to ancient times, before money existed…

  • Good Event Sponsorship: Now and Beyond, 09 Aug 2016

    Good events are good culture are good business. This is a statement of truth. Partnerships are the most effective and mutually beneficial way to enable events…

  • 5 Ways to Utilize iBeacons at Your Next Event, 26 May 2016

    With event apps, push notifications and cashless payments, it’s no secret that mobile devices play a major role in successful events. Another way to utilize mobile…

  • Questions Answered: Upgrade to Inbound Sponsorship!, 16 May 2016

    It’s always great to make a webinar and event greater if you feel that people respond to what you say. That was exactly the case for…

  • How to Add Value to Events With Innovative Technology, 14 Dec 2015

    With the dawn of digital media, many marketing channels have seen significant declines; print publishing is a well-known and startling example.  With all of the new,…

  • Make a Sale, Make a Living; Build a Relationship, Build a Fortune, 29 Apr 2015

    Every B2B buyer seeks the “perfect” vendor match, and every sales person hopes that their solution is the perfect fit for their audience. All types of…

  • 10 Bad Booth Staff Habits That Need to End Now, 21 Oct 2014

    Whether you are using a table top display or a 30 x 30 custom display, having the right people staff the booth will make a huge…