Event Tech Strategy, Insights & Trends.

Non-Traditional Travel Services & The Events Industry: Part 2

Welcome back!

In Part 1 of this non-traditional travel services blog post, we covered Airbnb and other shared-lodging services and their potential effects on the events industry. The other side of this trend is shared services for transportation, mostly by car.

Because just about any average Joe with a car can become a driver, Apps like Uber and Lyft are often seen as a cheaper, more efficient options compared to taxis and other driving services. Not only can users directly ask for a ride and pay within the app on their smartphones, but a GPS tracks your driver and a ratings system provide greater quality for passengers.

Facts & Figures

In case you haven’t heard, Uber is by far the leader in this sector compared to competitors like Lyft and Gett. Since its founding in 2009, Uber has racked up some impressive stats:

  • The Uber transportation network spans 311 cities in 58 countries
  • An average of 1 million Uber rides are taken each day
  • The company is valued at $51 billion
  • More than 50,000 companies are enrolled in Uber for Business (a travel management platform for companies) in its first year of operation

Enhance the Event Experience with Uber

For obvious reasons, Uber and other shared ride services are less of a concern to event organizers compared to non-traditional travel trends in the lodging sector, but it is also something that can help enhance the attendee experience today. Check out these cool ways to incorporate Uber into your events:

  • Consider adding the Uber ride request button to your event app, so that attendees can easily grab a ride to your event, to dinner or to the airport. Not only does it add another level of convenience for your attendees, it adds yet another cool feature to your event app and makes it more of a true event hub.
  • Work with UberEVENTS to provide customizable discounts and promo codes for attendees traveling to your event, like the 2014 Massachusetts Conference for Women did. Uber can give different discounts to both new customers who download the app and current users as well. According to Uber, its uberX option is up to 40% cheaper than taxis and significantly less than shuttles, valets, or parking. Call it a win-win.
  • Use Uber to provide a VIP experience using Teleport, an app that allows users to send an Uber to guests to bring them to a specific location. The best part is the user doesn’t have to know the guest’s location to send the ride; it’s all done through GPS. So if your keynote speaker is stuck at the airport, you can provide them with a ride without scrambling to find the address. For an extra special guest, use UberSelect and UberBLACK to send a luxury vehicle to pick them up.

Now that you know a little bit more about both of these non-traditional travel methods, lodging and travel, you can see the lasting themes that they have in common: convenience and affordability. No matter how much these services may impact the hospitality, travel and the events industries, it’s good to remember what your attendees are looking for and how you can incorporate those factors into your event experience.

This was Part 2 of a wethink blog post about Non-Traditional Travel Services & The Events Industry. To read Part 1 about Airbnb and other lodging services, click here

Are your attendees “Uber-ing” to get to and from your event? Have you incorporated Uber in your event planning? Share in the comments below.

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