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  • Utilizing Your Event’s Downtime to Engage Attendees, 12 Jan 2017

    We often think of the event lifecycle in three stages: pre-, during and post-event. But what’s an event planner to do during that long, several month stretch…

  • Social Media Engagement 101: Tips on creating a powerful community, 05 Jun 2014

    Content may be king but engagement reigns supreme. They don’t call social media “social” for nothing. Your company and your team has stayed on top of…

  • Get Social in LinkedIn Groups, 02 May 2014

    I think we all know by now that social media is taking over. If you aren’t on the big three, which I consider to be Facebook-Twitter-LinkedIn,…

  • What’s Your “Event” Dream Job?, 25 Sep 2013

      I’ve always heard (and found true) the statement that says, “I ended up in the event industry by accident“. First, I always thought “accident” was…