It’s often second nature to each and every one of us: we find something cool online and instinctively share it. Whether you know it or not, by doing this you are a brand advocate. Whether you share a blog, brand promotion, or just a cool item, you are acting as a brand advocate for the company or individual that produced it.
Content marketing isn’t anything new. But it can be a tricky challenge for event and conference businesses to really take advantage of content marketing to drive more registrations for their event and to open up conversations with potential sponsors. In this article I will share with you some tips on ways you can use content more effectively within your market.
What’s in store for your content strategy in 2014? We saw great changes in 2013 in the way event professions used social media and content thanks to the increase in mobile and video usage, and the mainstream adoption of content marketing. So what’s up next for social media in 2014?