Event Tech Strategy, Insights & Trends.

  • I Challenge You to be a Brand Advocate, 18 Feb 2014

    It’s often second nature to each and every one of us: we find something cool online and instinctively share it. Whether you know it or not, by doing this you are a brand advocate. Whether you share a blog, brand promotion, or just a cool item, you are acting as a brand advocate for the company or individual that produced it.

  • Using Content Marketing Principles to Promote Your Event, 05 Feb 2014

    Content marketing isn’t anything new. But it can be a tricky challenge for event and conference businesses to really take advantage of content marketing to drive more registrations for their event and to open up conversations with potential sponsors. In this article I will share with you some tips on ways you can use content more effectively within your market.

  • Your Content Strategy in 2014, 08 Jan 2014

    What’s in store for your content strategy in 2014? We saw great changes in 2013 in the way event professions used social media and content thanks to the increase in mobile and video usage, and the mainstream adoption of content marketing. So what’s up next for social media in 2014?