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  • Back to Basics: Email Marketing for Events, 09 Mar 2017

    With new marketing trends emerging seemingly every day, the thought to try something new or flashy to market your event can certainly be tempting. But more often…

  • Creative Communication for Your Event – Part 1, 20 Jul 2015

    The date is set, the venue booked and the speakers lined up. The most important and difficult job though is yet to come. How do you…

  • Is Email the Right Tool for Event Profs?, 06 May 2015

    This post was written by Gary Schwake of Virtual Event Bags The events industry is alive and well. In our digital-crazed world, people seek out quality…

  • Break These Bad Email Marketing Habits, 05 Jan 2015

    No one likes to spend their morning rummaging through tons of emails trying to find the ones that are actually relevant and important.  Think of all…

  • The Art of Inviting for Events, 02 Oct 2014

    This post was writen by Erik Peekel of Aaaaha! the Actor Factory in the Netherlands No matter what type of event you organize you will need to…

  • 5 Tips to Get People to Respond to Your Event Emails, 28 May 2014

    Ask any event marketer what the most effective channel is and they might say social or direct mail. They’d be lying because for every event I’ve…