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  • The Rise of the CMTO: Event Marketing Re-Tools for the Future, 07 Sep 2017

    At any organization, the chief marketing officer and the chief technology officer typically stand alone in separate silos. But as technology’s role in the marketing world…

  • 3 Things You Didn’t Know About Digital Badges, 31 May 2017

    If you’ve been in the events world for awhile, then one vision probably comes to mind when you hear the words “events badge”: a piece of…

  • 4 Ways Data is Transforming Live Events, 03 Oct 2016

    Meetings and events are unique in their ability to deliver truly personal experiences built upon the bedrock of direct interaction. Yet my colleagues in the event…

  • What to Measure from Your Post-Event Data, 13 Apr 2015

    One of the golden rules of business is to always strive for improvement and efficiency, because progress, in the end, is what drives any industry forward. Therefore being able to measure and understand data from events is what separates the big and successful event management companies in the industry from the amateurs and wannabes.






  • Increase Registrations: Unlock the Power of Data, 30 Mar 2015

    This post was written by Justin Gonzalez, Marketing Communications Manager at DoubleDutch.  It seems like every blog post, whitepaper, and webinar for event professionals is focused…

  • 5 Event Disasters and How to Avoid Them, 30 Jun 2014

    Whether you’re just starting out or you’re running events with your eyes closed, it’s safe to say they come with their fair share of challenges –…