Event Tech Strategy, Insights & Trends.

  • Using Event Tech to Reduce Your Budget, 09 Nov 2017

    As we head into the final stretch of 2017, many event planners out there are using this time to plan for the year ahead. It’s a…

  • Everything You Wanted to Know About GDPR But Were Afraid to Ask, 08 Nov 2017

    The General Data Protection Regulation will be enforced in May 2018. From an event planner standpoint, the time to comply is tomorrow as you may already…

  • Marketing Event Analytics: Control Your Own Destiny, 19 Oct 2017

    I used to work for a CEO that swore events were the best source for growing his business. His small events team worked very hard and…

  • The Rise of the CMTO: Event Marketing Re-Tools for the Future, 07 Sep 2017

    At any organization, the chief marketing officer and the chief technology officer typically stand alone in separate silos. But as technology’s role in the marketing world…

  • 3 Things You Didn’t Know About Digital Badges, 31 May 2017

    If you’ve been in the events world for awhile, then one vision probably comes to mind when you hear the words “events badge”: a piece of…

  • 4 Ways Data is Transforming Live Events, 03 Oct 2016

    Meetings and events are unique in their ability to deliver truly personal experiences built upon the bedrock of direct interaction. Yet my colleagues in the event…

  • What to Measure from Your Post-Event Data, 13 Apr 2015

    One of the golden rules of business is to always strive for improvement and efficiency, because progress, in the end, is what drives any industry forward. Therefore being able to measure and understand data from events is what separates the big and successful event management companies in the industry from the amateurs and wannabes.






  • Increase Registrations: Unlock the Power of Data, 30 Mar 2015

    This post was written by Justin Gonzalez, Marketing Communications Manager at DoubleDutch.  It seems like every blog post, whitepaper, and webinar for event professionals is focused…

  • 5 Event Disasters and How to Avoid Them, 30 Jun 2014

    Whether you’re just starting out or you’re running events with your eyes closed, it’s safe to say they come with their fair share of challenges –…