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  • Whose Responsibility is it to Promote Event Activities?, 23 Feb 2017

    In an ideal world, every event would go off without a hitch – there’d be plenty of happy people, plenty of fun/productivity (depending on your goals),…

  • Questions Answered: Upgrade to Inbound Sponsorship!, 16 May 2016

    It’s always great to make a webinar and event greater if you feel that people respond to what you say. That was exactly the case for…

  • Grow Your Event With Your Social Media Community, 13 Nov 2015

    this post was written by our partners at InGo, the advocate marketing platform When you have an annual event, how do you let people know about it?…

  • Creative Communication for Your Event – Part 1, 20 Jul 2015

    The date is set, the venue booked and the speakers lined up. The most important and difficult job though is yet to come. How do you…

  • Break These Bad Email Marketing Habits, 05 Jan 2015

    No one likes to spend their morning rummaging through tons of emails trying to find the ones that are actually relevant and important.  Think of all…

  • 4 Ways to Get Your Community to Promote Your Events, 23 Oct 2014

    Planning events is a team effort. You need to have a production line of tasks in place that will move projects smoothly from one person to…

  • Getting Vendors to Say Yes to Promotion, 28 Aug 2014

    Your event is a revolving ecosystem. In order to get everything to run smoothly and work together you need to have a plan in place. Thinking…

  • How You Can Drive Registrations with Speaker Co-Marketing, 31 Jul 2014

    Speaker: noun: a person who speaks formally before an audience;lecturer;orator. Co-marketing: noun: a partnership between two or more companies where both companies jointly market each other’s products.…

  • 5 Tips to Get People to Respond to Your Event Emails, 28 May 2014

    Ask any event marketer what the most effective channel is and they might say social or direct mail. They’d be lying because for every event I’ve…

  • Maximize Your Event Exposure With Social Media, 15 Apr 2014

    Lisa Buyer, president and CEO of the Buyer Group, will lead a workshop on “How to Power Your Events Using Social Media” during the Workshop Series at BizBash…