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  • What You Need to Know: The Best 2017 Event Trends, 05 Apr 2017

    2016 was a watershed moment for event planning. Traditional events rapidly gave way to experience planning as more event planners and organizers started recognizing that events…

  • 4 Ways to Make Your Higher Ed Fundraisers More Successful, 30 Mar 2017

    From what I remember as a relatively recent college grad (especially one that covered campus events for her university’s newspaper!), a higher ed institution’s event calendar…

  • 4 Ways Data is Transforming Live Events, 03 Oct 2016

    Meetings and events are unique in their ability to deliver truly personal experiences built upon the bedrock of direct interaction. Yet my colleagues in the event…

  • Do You Need an Event Checkup?, 25 Aug 2016

    Pain points. Every event planner has them, especially when it comes to technology implementation and its effectiveness with engagement and increasing event ROI.  And with so many…

  • Ways to Minimize Your Corporate Event Planning Budget, 19 Jul 2016

    Event planning can be a challenging affair, especially when it comes to the budget. There’s simply so much to consider and prepare. That’s why every corporate…

  • Upcoming Event Trends for 2016: An Expert Roundup, 25 Apr 2016

    We’ve turned to some of the industry’s most well-respected experts in order to gain their insight on upcoming event industry trends to anticipate for the remainder of 2016






  • R.O.I.: Myth vs. Fact, 25 Jan 2016

    R.O.I.—or return on investment—is a major component of event planning. It can influence many factors, such as selecting venues and speakers. And according to a new…

  • What to Measure from Your Post-Event Data, 13 Apr 2015

    One of the golden rules of business is to always strive for improvement and efficiency, because progress, in the end, is what drives any industry forward. Therefore being able to measure and understand data from events is what separates the big and successful event management companies in the industry from the amateurs and wannabes.






  • How to Create a Marketing Plan for Trade Show Success, 09 Mar 2015

    For those of you who have exhibited at trade shows before, have you found the time and money put into the event worth it? Or did…

  • Is There “Green” in Going Green?, 02 Feb 2015

    I remember back when the notion that staying in a hotel with a ‘recycle your bedroom towel’ policy was forward thinking for many sustainable-conscious business travelers. Or…