Event Tech Strategy, Insights & Trends.

  • What’s Your Event Website Building Score?, 21 Aug 2017

    One of the most important steps of the event planning process is building the event website. An event website is the main source that provides attendees…

  • Back to Basics: Implementing Event Branding, 20 Jun 2017

    Whether you’re planning a new event or gearing up for another year of a long-standing one, branding is important to your event’s success. From selecting signature…

  • Back to Basics: Building Your Event Website, 05 May 2017

    Drawing people into your event often starts with a great looking event website. Not only do you want it to showcase the most important information about…

  • Utilizing Your Event’s Downtime to Engage Attendees, 12 Jan 2017

    We often think of the event lifecycle in three stages: pre-, during and post-event. But what’s an event planner to do during that long, several month stretch…

  • Creative Communication for Your Event – Part 1, 20 Jul 2015

    The date is set, the venue booked and the speakers lined up. The most important and difficult job though is yet to come. How do you…

  • Event Websites: 3 Things to Change Now, 04 Aug 2014

    Seriously. The event website is more important than ever in this digital age. But the context has changed, both in terms of technology and communication. If…

  • Creating a Powerhouse Event Website, 03 Mar 2014

    Event websites have come a long way. The days are gone when they were your only source of content. They are now part of the digital…