Event Tech Strategy, Insights & Trends.

  • Top Webinars of 2015, 28 Dec 2015

    2015 was an exciting year for etouches webinars! With topics ranging from increasing engagement at your events to event tech needs, and special guests like our friends from EventMB,…

  • Grow Your Event With Your Social Media Community, 13 Nov 2015

    this post was written by our partners at InGo, the advocate marketing platform When you have an annual event, how do you let people know about it?…

  • The Power of Advocate Marketing, 05 Nov 2015

    This post was written by our partners at InGo, the advocate marketing platform When you are coming up with the promotion plan for you event, where do…

  • Tools to Make Content Planning a Breeze, 19 Aug 2015

    Content is becoming an integral part of events today. Attendees are looking for much more from an event than just great networking opportunities and a stellar…

  • How to Use Pinterest and Instagram to Promote Your Next Event, 12 Mar 2015

    Creating awareness for an event requires a lot of time and a well-planned strategy. You simply can’t create a Facebook event or send an email reminder.…

  • Breathe New Life into Your Event Marketing With These Apps, 23 Sep 2014

    As event marketers, we are always looking for new ways to excite and engage our attendees. In 2014, we saw that video marketing was really starting to…

  • How Brands Are Using Selfies At Events, 07 Jul 2014

    A “selfie” is a self-portrait captured with a handheld digital camera or smartphone. We often see celebrities’ selfies on social media networks like Instagram, Facebook, and Twitter. Celebrities have really helped selfies to become more popular with mainstream social media users.






  • Social Media Engagement 101: Tips on creating a powerful community, 05 Jun 2014

    Content may be king but engagement reigns supreme. They don’t call social media “social” for nothing. Your company and your team has stayed on top of…

  • Customer Service Vs. Engagement – What’s the Difference?, 10 Dec 2013

    What’s the difference between customer service and engagement? When you see brands responding with their customers on social media do you consider that engagement? Or is that all in the efforts of customer service? Read on to discover the difference and who does it well.






  • The Content-Generated Attendee, 08 Oct 2013

      Recently while reading an article about Birchbox on Mashable, I heard an alarming statistic. A relatively new monthly beauty product subscription service, Birchbox is proving…