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  • Know Your Sponsor (KYS) Part 1: ROI, 14 Mar 2017

    Recently the marketing director of a company told me: “We’ve experimented with sponsorship opportunities in the past and haven’t found them to be the most effective strategy…

  • 5 Pitfalls That Turn Sponsors Off, 18 Nov 2016

    The success of a majority of events depends on sponsorships. Yet it’s surprising how often event organizers make crucial mistakes when attracting sponsors. At SponsorMyEvent, we review…

  • Wanna Trade? Bartering in the Events Industry, 20 Sep 2016

    I don’t know about you, but when I think about the concept of a barter system, it brings me back to ancient times, before money existed…

  • Good Event Sponsorship: Now and Beyond, 09 Aug 2016

    Good events are good culture are good business. This is a statement of truth. Partnerships are the most effective and mutually beneficial way to enable events…

  • How to Add Value to Events With Innovative Technology, 14 Dec 2015

    With the dawn of digital media, many marketing channels have seen significant declines; print publishing is a well-known and startling example.  With all of the new,…