Event Tech Strategy, Insights & Trends.

  • Know Your Sponsor (KYS) Part 1: ROI, 14 Mar 2017

    Recently the marketing director of a company told me: “We’ve experimented with sponsorship opportunities in the past and haven’t found them to be the most effective strategy…

  • Whose Responsibility is it to Promote Event Activities?, 23 Feb 2017

    In an ideal world, every event would go off without a hitch – there’d be plenty of happy people, plenty of fun/productivity (depending on your goals),…

  • The Collaborative Economy’s Impact on Events, 22 Sep 2016

    Airbnb, VRBO, Uber and Lyft — companies at the forefront of the “sharing economy,” from home rentals to ridesharing — have been getting more than their own…

  • Questions Answered: Upgrade to Inbound Sponsorship!, 16 May 2016

    It’s always great to make a webinar and event greater if you feel that people respond to what you say. That was exactly the case for…

  • Tech Tuesday: Webinar Secrets Revealed, 09 Feb 2016

    With the first #techtuesday post to kick off 2016, I thought what better way to start things off than with a topic that I know best:…