Creating awareness for an event requires a lot of time and a well-planned strategy. You simply can’t create a Facebook event or send an email reminder. You need to create a well-planned strategy that will connect with your audience and encourage them to register for your event.
When it comes to using social media to promote events, visuals are key for success. In fact, Pinterest and Instagram are two very useful tools for showing your audience what they can expect from your event and provide the information they need.
If you’re thinking about incorporating Instagram or Pinterest into your event marketing strategy, here are the only tips you need to know:
Instagram Marketing Tips
- Create a hashtag for your event.
The most important element of a successful Instagram marketing campaign for your event is your hashtag. The hashtag you choose will help people discover your event and create awareness. It will also encourage people to upload their own photos to Instagram with your hashtag.
- Share photos promoting the event.A great way to build buzz on Instagram is to share photos that get people excited about your event. Create a branded Instagram campaign for your event that will outline the types of photos you’ll share.
For example, let’s say you’re planning a conference that’s schedule for next month. Begin sharing photos of speakers attending the event and sneak-previews of the venue. With every photo you share, include the event’s hashtag and a relevant caption.
- Host a contest.
If you really want to get people excited about your event, host an Instagram contest. This tactic will help you build more awareness of your event and encourage people to spread the word about your contest.
Hosting an Instagram contest is really simple. For example, ask your followers to share a photo of tickets to your event and include your event’s hashtag. At the end of the contest, choose a winner at random and award them with an extra pass to your event or a free ticket to your networking night. This is a fun way to get people involved with your event and create awareness.
Pinterest Marketing Tips
- Create an event guide.
If you’re planning a big event, such as a conference or convention, Pinterest is a great tool for sharing information your guests will need to know about your event. Use Pinterest to create an official event guide that highlights speakers, workshops, places to stay, and things to do in the city where your event is hosted.
For example, let’s say you’re planning a three-day social media conference for marketers. Your Pinterest event guide could include information about the event, blog posts about social media marketing, places to stay during the event, and restaurants to visit for dinner. The Asia-Pacific Incentive and Meetings Expo, does a good job of getting attendees excited about visiting Melbourne for their event.
- Promote your sponsors.
Show your event sponsors extra love by sharing their content on Pinterest. This is a great way to create exposure for your sponsors and highlight their contribution to your event. For example, you can share images of their products, their blog posts, or other types of content published on their website.
- Include a Pinterest board on your website.
Once you’ve created a Pinterest board for your event, embed a widget on the event page of your website. This will make it easier for people to discover your Pinterest board and re-pin your content.
Instagram and Pinterest are excellent visual platforms for promoting your event. Not only do these platforms make it easier to share visuals promoting your event, but you’ll also boost engagement and get people excited about your event. By following these tips for marketing your event on Instagram and Pinterest, you’re bound to increase your attendance and build the buzz you desire for your event.
How do you use Instagram and Pinterest to promote your event?
Ivan Serrano is a social media, business and finance journalist living in Northern California.
Written by: Ivan Serrano