Social media is driving the evolution of business and society, and event professionals can make the most of these new opportunities. Online communities have fundamentally shifted the way people gather and digest information. As a result, event planners need to understand and leverage social media to reach potential attendees in the places they go for information online, as well as in real life.
With hundreds of millions of potential registrants at your fingertips, social media poses and exciting opportunity to planners who want to bring their event to the next level. As long as you keep your event marketing goals in perspective, you can harness the power of social media to drive registrations and engagement at your events.
Promoting events on social media is a great way to drive attendance. If there are 1 billion people on Facebook, 225 million people on LinkedIn, and 500 million on Twitter, common sense would tell you some of those people might be interested in attending your event!
Social media is the perfect medium for people who like to attend events and conferences because it has the main two components that draw people to events and make them successful – networking opportunities and educational content.
Tap Into Your Communities
Most attendees are using social media sites today such as Facebook, LinkedIn, and Twitter. Attendees will probably be talking about the event in advance, during the event, and after the event on these social sites, whether you know it or not. This is especially true if your event has a large audience that share similar interests and are already engaged with one another on social media. Enabling, participating, and encouraging engagement with your attendees turns them into virtual advocates for your event.
Online forums such as LinkedIn groups and Facebook allow attendees to communicate and collaborate before and after the event. This can change the dynamic of the event in a positive way, as more meaningful dialogue and participation can occur if attendees have access to strong communities at all stages of the event lifecycle.
Check out the the full presentation here!
Written by: Colleen Donnelly