2017 was a busy year for the etouches content team, and, as a result, our blog has seen a substantial year of record-breaking growth. Our 85+ posts that covered a variety of event industry trends and topics saw 74,000+ unique visits, both numbers being the highest the blog has ever achieved. We’re very proud to have increased our presence as a valuable resource in the global event space, and are excited to continue that role in 2018!
Based on social media shares and unique page views, we’ve listed our top 10 blog posts from 2017 below. Which post from the past year stood out the most to you? Leave a comment below and tell us why!
*Total engagement is a combined total of shares from Twitter, Facebook, LinkedIn, email, and the amount of unique visitors to the individual blog page.
#1 4 HOTEL NEGOTIATION TACTICS EVERY EVENT PLANNER SHOULD KNOW
By: Patty Meister, March 16
Total Engagement: 1,238
Negotiations are key for successful events, and, specifically, hotel negotiations don’t have to be difficult, as long as you know the landscape. Read it.
#2 OUR CONVERSATION WITH APPLE: WHITE-LABELED EVENT APPS ARE IN THE PAST
By: Brian Friedman, September 21
Total Engagement: 1,119
Apple’s App Store overhaul affects etouches and the entire event industry. We discussed the changes in depth directly with Apple, and here’s what we learned. Read it.
#3 TECH TUESDAY: HOW GOOGLE ASSISTANT WILL BECOME YOUR RIGHT-HAND EVENT PLANNER
By: Melissa Lombardi, May 30
Total Engagement: 1,135
Google Assistant can be your shadow while getting event planning related tasks done more efficiently, which is something we all crave. Read it.
#4 WHAT YOU NEED TO KNOW: THE BEST 2017 EVENT TRENDS
By: Daniel Johnson, April 5
Total Engagement: 961
Did last year’s trends continue to carry over into the new year, or did 2017 present a whole new set of trends to surpass those introduced in 2016? Find out! Read it.
#5 TOP 5 EVENT ROI METRICS YOU SHOULD BE MEASURING IN 2017
By: Daniel Johnson, August 8
Total Engagement: 870
How do you evaluate your event management performance and ROI? Learn the top five event ROI metrics you should be measuring, as well as the tools you need. Read it.
#6 UTILIZING YOUR EVENT’S DOWNTIME TO ENGAGE ATTENDEES
By: Lauren Williams, January 12
Total Engagement: 653
We often think of the event lifecycle in three stages: pre-, during and post-event. Get inspired to keep attendees engaged after your event ends! Read it.
#7 TECH TUESDAY: PERISCOPE VS. FACEBOOK LIVE – LIVE STREAMING FOR EVENTS
By: Melissa Lombardi, February 28
Total Engagement: 542
Here’s a breakdown of the two most popular live streaming apps, Periscope and Facebook Live, to help you determine which one is right for you. Read it.
#8 3 THINGS YOU DIDN’T KNOW ABOUT DIGITAL BADGES
By: Brian Friedman, May 31
Total Engagement: 495
Learn how current digital badge technology can greatly benefit the planning process, as well as the attendee experience. Read it.
#9 SUCCESSFUL ROOM BLOCK MANAGEMENT PART 2: ATTRITION
By: Mike Mason, January 14
Total Engagement: 455
Did you know? The right attrition clause in your contract can save your company thousands if your room block isn’t picking up as planned. Read it.
#10 LANDING THE JOB AS A CORPORATE EVENT PLANNER
By: Michelle Rees, April 28
Total Engagement: 444
If you are new to the world of events, then you need a foot in the door and the key is gaining experience. Here are some easy ways to do just that in your current career. Read it.
Written by: Lauren Mumford