Before you event begins and even before you build your event registration pages and website, there’s an important element to event success that planners need to take the time to strategize and implement: branding. Whether you’re thinking about it in terms of launching a new event or revamping one of your annual events, branding is a critical feature that impacts every aspect of your event.
More importantly, your branding is a true reflection of your event, from the level of professionalism you want to showcase, to the message you want your attendees to leave with. Once you and your team have developed your ideal branding elements (logos, taglines, colors, designs, etc.), next comes the crucial step of executing it. Luckily event management software is here to help!
Easy build of branding elements
Most event planners don’t have a graphic or web design backgrounds, so having a platform that makes building or uploading branding elements easy is key for quick and efficient content creation. Features like drag and drop website and web page builders with your own graphic elements or the ability to adjust the overall look and feel right within the platform itself are important to look out for in an event software.
Template creation and cloning
A great way to maintain company branding is through features like template creation and cloning. Say you set up a standard webpage or marketing email, complete with the imagery, fonts, and colors that perfectly align with your brand. By saving that web page as a template, you won’t have to worry about other users not following branding standards. And if you’ve developed branding you plan on using for years to comes, the ability to clone an entire event from year to year will save time and make setting up future events a breeze.
Consistency across all event assets
If your tools seamlessly work together, then your branding will be seamless in the eyes of your attendees. Event management software that has a robust set of tools for all your planning needs will only benefit the branding implementation process. From one place you can create and update branding elements and guarantee consistency across your registration pages, marketing emails, event website, surveys, mobile apps and much more.