The continuous advancement of event technology is making it simpler for planners to measure event ROI. From being able to measure email sign-ups, or seeing how many business cards were collected, digital badges are becoming the mainstream used to measure the success of an event.
Recent advancements in digital badge technology has created the bridge between the physical and digital world. This event tech tool gives you the ability to capture, analyze, grade and quantify face-to-face interactions at corporate events, all in real-time. Among many other specific features, digital badge technology can capture valuable information from customers and leads, push content to those passing by your booth, create custom interactive features for your brand, as well as measure attendee frequency and level of engagement as well as time spent engaging.
Here’s how collecting all that data via smart badges can benefit the event planning and the attendee experience:
Accessible and Readable
Digital badges automatically capture valuable data that is immediately available to you as an event professional. When paired with analytics tools, digital badges allow you to optimize your event campaign as it’s happening, find out where your targets are and close your sales cycle in real-time.
For example, say your firm has created a new development suite. You need to show off your amazing new features, however, your target audience is lost amongst the flurry of event goers. You go to the analytics linked to your digital bade usage and discover a gathering of developers hanging out at the beer tent that are your perfect customers. You can stop by that gathering, grab a beer and start the conversation about your new product. Know where to be, when to be there, and what to talk about to help your marketing campaign.
Know Your Target
Some digital badge data tools, like LOOPD Analytics, also allow you to organize your network as it is being created. In this scenario, you could create a tag entitled “#BeerTent” and add the new leads you just acquired for easy access. Also, LOOPD works seamlessly with both LinkedIn and Twitter allowing for a streamlined experience throughout your marketing and sales funnel.
Think of digital badges as your attendees’ personal sidekicks that keep track of who they talked to, where they were, and what the value of that interaction is.
Now you might be wondering, “How do I measure the value of my investment?” The solution is simple. For example, the LOOPD VIA score measures the features above and converts them into a single, user-friendly metric, making the value of your event experience simple and easy to understand.
A new world of proximity marketing is on the rise. Digital badge technology creates a world where marketers can both receive information and send out curated and crafted content on demand. In this world, event analytics are accessible and provided to you with ease, which is more than enough reason to jump into the world of digital badges.
Written by: Guest Author