Event Tech Strategy, Insights & Trends.

Questions Answered: Incorporating Wearables into your Event

On June 16th, we hosted a live webinar with Matthew Donegan-Ryan, CRO and Co-Founder of FastBar, to get down to the specifics of The Easiest Ways to Incorporate Wearables into your Events. With a great presentation and amazing conversation, there were a handful of questions that came in and, unfortunately, we weren’t able to cover them all! We couldn’t leave you hanging, so Matthew was kind enough to give us his expert advice when it comes to implementing this event tech as soon as tomorrow! So let’s get to it:

How do you address privacy concerns regarding the data garnered by wearables?

There are two types of privacy we need to address: data stored on the wearable device and what data is collected by using the wearable.

The first one is easy: do not store any personal data on an NFC or RFID chip on a wearable device. If an attendee loses their wearable and someone gains access to the chip, we do not want to compromise an attendee’s private information. Instead, just store a unique identification number on the chip. The ID number can then reference an attendee’s profile in your system.

The second privacy item is a little more complex. As an event planner, you can decide what information is important to capture and what information should be kept private. Where do you draw that line? That is up to you and your attendees. Most attendees are happy to have their session attendance and trade show booth visits tracked. But what about how many drinks they order at the bar? Or who they exchange contact information with? Those questions are harder to answer. My recommendation is to use an opt-in solution and let each attendee decide if they want to participate or not. In general, reporting on aggregate information instead of attendee specific information is always the safest choice.

If an attendee loses their wristband, are you able to deactivate the original band and reissue a new one?

Yes, there are a few answers to this question. I recommend using a solution that allows attendees and event organizers to deactivate a lost wristband. Also, it’s best to use wristbands with one-way clasps that cannot come off unless they have been cut off.

Q What do you think is the #1 most used or requested wearable tech?

We provide a cashless payments solution, so most of my client requests are all about cashless payments or electronic drink tickets. But other features, like lead retrieval, session tracking, access control, and social engagement, are becoming more popular.

Q What do you recommend for those who are looking to incorporate wearable tech but are on a budget?

Don’t try to add virtual reality, augmented reality and education credit tracking all at once. All of those technologies are fantastic, but they can be expensive. Cashless payments is an easy solution to add because it increases revenue and event planners who incorporate it into their events generally lower costs and eliminate shrinkage (theft and loss of cash).

Q For cashless payments, can transactions that include tip be altered per customer or does that get set at the beginning of the event and is consistent for all customers?

That is up to the event organizer. You can make tips mandatory, optional, or editable. I usually recommend including a default tip while also allowinh attendees to either fully opt out or to modify the gratuity.

.    .    .

 

Miss the live webinar about wearables at events?register
If you weren’t able to attend the live event with Matthew, no need to worry! You can tune in to the webinar by registering for the recorded version and get the must-have tips of this innovative event technology. For those of you who have already watched the live webinar, you can relive it now!

Watch it now>>

 

 

 

Leave a Reply

Basic HTML is allowed. Your email address will not be published.

Subscribe to this comment feed via RSS

Written by: