Brian Friedman

How Does Session Tracking Help You Save Money?

GettyImages-818792802-608x400.jpgBudgets are limited, but creative ways to maximize them abound. With LOOPD, you can now understand where to invest your limited funds while still maintaining a high-quality attendee experience.

By identifying the performance of your sessions, you can reduce the spend on food and beverages, off-site events, and overall event length. Enlisting a technology partner like LOOPD ensures more mileage for your money and more bang for your budgeting buck.

In a recent report by American Express Meetings & Events, researchers found that if given a 10% budget increase, meeting organizers would opt to invest additional funds by increasing meeting content and production. But simply spending more on content does not mean you offer better content. Organizers need a way to ensure that the money they spend gets maximum results.

Enter: LOOPD.

LOOPD delivers optimal functionality and value. As a cost-effective technology solution, it decodes the mystery of session attendance and helps drive event revenue through increased repeat sponsorships and registrations.

Unlike other session tracking options, LOOPD removes the tedious aspect of manual tracking and extra employees. With cutting-edge wireless technology, LOOPD can capture session attendance for 5-6 times more rooms than existing RFID solutions, at a comparable price. That’s right, by spending the same amount, you get 5-6 times the data in a more user-friendly format. The math can’t get any easier.

Each LOOPD Hub is included free with the LOOPD Smart Badges and LOOPD Analytics and can effectively replace employee presence (and cost!). Consider an event of 1000 attendees with 20 session rooms. By replacing employees at the doors with LOOPD Hubs, you can save $10,000 on temporary event staffing while also optimizing the overall event experience.

We can think of a thing or two to do with that extra cash, and I’m willing to bet that every event organizer worldwide can as well.

Getting antsy to start session tracking at your next event? Of course, you are. Get ready to leave behind the dark ages of event management and start capturing invaluable insights about live session metrics. Stop throwing darts, guessing about which sessions your attendees actually enjoy. Enlist the help of LOOPD and know for certain.


Understand the True Value of Your Sessions - etouches

This Post was Written by Brian Friedman

Brian is the VP of Digital Innovation at etouches. At etouches he leads the company’s strategic objectives related to mobile, data and engagement technology. This includes driving user experience design, setting product direction, and guiding...

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