Event Tech Strategy, Insights & Trends.

Event Planner WANTED!

Everyone has heard this phrase a million times over by now, “the events industry is changing.” And it’s true, the industry is changing. There is a new generation of event professionals entering the workforce, a number of technology tools for events are getting developed and launched every day and people are starting to go outside of their comfort zone to create the best event experience possible. However, what does any of that matter if planners aren’t doing all that they can to expand and grow with our ever changing industry? To make it today, you need to gain new skills, expand your knowledge on the ones that you have and strive to never stop learning.

Being an event planner is hard, trust us we know. It is a very complex job that involves a lot of organization, research, creativity and the ability to think fast on your feet. Yet still, many people have no idea what you do. Instead of having one major skill set to complete the job, like how an accountant’s main skill is that they’re  good with numbers, you need to have five, ten, maybe 20 skills that you can master to become the perfect event professional. You need to become someone who wears many hats, and wears them well!

This involves becoming an organizer, a community creator, a marketer, an innovator, an event experience manager, a businessman/woman, a salesperson, a tech expert and a general manager all in one day! It can drive you crazy to wear all those hats, but you have to do it because your clients expect you to be a superhero and save the day. The way to be the superhero is to make sure that you have the ability to adapt to any situation that is thrown at you with ease. And to do this, you need to continue to learn new things in the industry, we can’t stress that enough.

Why do you think that more training, certification and degree programs are popping up for event professionals? This will not only help to answer the question, what do you do, but it will also help you learn what you need to know to make it today. Aren’t you sick of hearing can you please get me another glass at an event. You are not the caterer; you are the mastermind that put this whole damn event together, so let’s get you the recognition you deserve! Let’s help you create your perfect resume.

No one resume will be the same. Everyone’s skills, experience and background differ. You may be an expert in one thing and only so-so in something else, but that is what we are here for. We are here to help you gain more expertise on the things that you don’t know that well and to help you see other skills in a new light. We want to help you become a well round event planner that can be the superhero to your clients, someone who wears many hats well and someone who can adapt to our changing event industry.

Every month until December, we are going to give you a new skill set to add to your resume through a blog post, webinar, speaking slot topic or certification. We can’t review everything with you that is new in the industry or the characteristics that you need to have to make it, but we will give you a great insight and tips on a variety of topics. At the end of the 11 months, you’ll be left with a self-built guide on how to handle most situations that are thrown your way. Not to mention, the perfect resume for you!

Let us know what you want to know more about. Where are some of the places that you maybe need more work? Do you want to become a better salesperson to help you get sponsors for your events? Let us know!


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7 Responses to “Event Planner WANTED!”

    • Kristen Carvalho

      Thank you Boris. First post will go out the last week of February, so stayed tuned! We also have other great original posts every week on social media, events, or content marketing so keep coming back for tips!

  1. Yvonne Szuca

    You have hit the ‘nail on the head’ so to speak! My job is very diverse and challenging – one of my challenges is marketing of an event – how to ensure paying delegates attend our events. Also, I need to be a financial wizard but am not a trained accountant!


    • Kristen Carvalho

      Yvonne, we are glad that you enjoyed the post. A lot of planners struggle with marketing their event successfully to make sure that they get the right attendees! I also think that almost all planners can agree with you on the financial aspect of events. We plan to have one post focused on that and will let you know when it is scheduled!

      Thank you!

  2. Karen Ellis

    “Every month until December, we are going to give you a new skill set to add to your resume through a blog post, webinar, speaking slot topic or certification” I am very interested BUT Im not sure how you are staying in contact with us? Will you be sending out emails to let us know when the next post is? I hope to obtain anything that shows I am certified and pro active in my knowledge and abilities for Event Technology. Count me in, just let me know how to keep track of what you are doing and when.

    “Let us know what you want to know more about. ” – For the last 4 years I have been educating and informing people on how to use event technology, most specifically Twitterwalls / Tweetwalls / Social Displays (such a NEW area, the industry really hasn’t decided on one name for it yet). It has been an interesting experience. Everyone loves it, but are wary of embracing it. It can be overwhelming to say the least. BUT I want to learn “it all”, and then promote, train, consult, develop, produce the strategy FOR event people so that they do not have to learn it all themselves (usually the month before the event – LOL). My goal is to take the pressure off the Event Planner to “know it all” so that they can do what they are best at and hire me to manage the digital technology for them. Then together, we will make even the smallest event a ROCKSTAR worthy affair – from the pre-event online marketing (getting people in seats) | to the trend-worthy stand-out stellar event | to the post-event online PR push to build “have-to-be-there-next-time” excitement towards attending the next event.

    • Kristen Carvalho

      Hi Karen,

      Thank you for all your feedback! Great question about how we will be in contact with new posts. We will be letting people know of the post or webinar through our Twitter @etouches. Follow us to find out when the next planner skills post will be up. Another great way is to subscribe to our blog. That way you will receive an email in your inbox every time we post! The first skills post will be going up this week, so stay tuned!

      Love the idea of Twitterwalls, Tweetwalls, etc. We just attending Tech Con in Chicago where they had one up! Great way for everyone to stay connected. We will keep this in mind for emerging innovation in the industry and with the planner skills post. Thank you!

      Kristen – Content and Social Media Manager, etouches

      • Danielle Nay

        Social Mosa from Tangible Interaction in Vancouver is the best Twitter/Instagram combined app… though I am biased. My company Transformers represents Tangible and their fabulous creations in the Middle East region where it is proving to be a huge success for us. In a bigger market like the US, a “social wall” of some kind, and/or giving guests/delegates/visitors an engaging way to experience and share content is a no-brainer.


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