Content is becoming an integral part of events today. Attendees are looking for much more from an event than just great networking opportunities and a stellar keynote. They want to have informational breakout sessions, creative opportunities to work on projects with other planners and they want the event to last longer than just one or two days.
There are a few challenges that come with creating content for your events. How can you make sure that you are producing enough content on all your social media channels where your audience lives? How do you actually reach all your attendees and make sure they see what you are producing? How do you get your attendees involved? And how do you make the time? Creating compelling and engaging content pre, during and post event will take time and effort.
There is a sea of tools and apps available today that help with your content marketing efforts, but you need to find the right one for your needs. Do you need help sourcing content to share around your event? Are you looking for a tool to automate and monitor social media postings? Or are you simply looking for tools that will help you to create different content pieces to share? Below find a few of my personal favorite tools to help make planning event content a breeze.
If you are not currently curating content around your event, then you are missing out on a huge audience! Curating content is collecting and sharing posts from around the web via social media. When you are promoting your event, you don’t want to post only things about your event. You want to post articles, tips, webinars, etc. that could be interesting to your audience and relate to your event. Instead of spending hours a day looking for things to post that are related to your event, you can use curation tools to help collect the content for you and then easily share from there. Content curation tools collect RSS feeds from various websites that you select and store them in one centralized space … remember Google Reader? These tools are better! Some options are Feedly, Pocket, Scoop.it, kapost, curata and kippt.
With kippt you can collect links, articles, images, watch videos, share notes with team members and more. The great thing about kippt is that it doesn’t just have to be for individual use, you can use it for your team as well. If you are planning an event with a team of people, this is a great tool to share content you see on the web about your event or to collect content to share via social media. Everyone on your team who you add to a story will be able to see what you post.
You want your attendees to be involved in your event and feel like they matter. Content is a great way to immerse your attendees into your event. Your attendees are your eyes and ears on the ground of your and their feedback is invaluable to your event. You attendees can help you create promotion and buzz for your event by creatively using a few mobile apps that are available. Put the power in your attendees’ hands with apps like Hyperlapse, Steller, Meerkat and Periscope.
Hyperlapse and Stellar give you the ability to have your attendees create content consumable for the future. We have covered these two apps in another post, showing you how to implement them into your event and get your attendees online! Meerkat and Periscope are a little different in that instead of creating content, you are live streaming your event to the world! There are still ways to get your attendees involved in the action, while at the same time reaching those who could not attend.
With Periscope you can broadcast your event live from where ever you are – on wifi or on your cellphone’s data. People who follow you and other people in the area will see your video pop up on their app. They can then watch and interact with other viewers. This makes people part of the conversation at your event even if they are not present. Post event, people can still view the videos and there is even a web version of the link to watch and share online. This is great to send in post show emails as a wrap up of the event! Now the one question about periscope that people have is, how do you deal with the legalities of it? To answer simply, just ask people or make a sign letting people know that you are broadcasting them live. Be sure to cover all your bases, so you don’t get people coming up to you after your event upset.
You have a lot of content that will be presented at your event pre, during and post. If you don’t have a way to capture it all you are missing out on an opportunity to keep your event alive. The great thing about one piece of content is that it can have many lives. You can turn a blog post into a webinar and put big stats into an infographic. A webinar can be turned into a video interview and a guide with tips for attendees. You can create a content calendar to release each piece at different stages. With your event, there will be so many images from attendees, video interviews, media placements and more about everything that went on. You want a way to redistribute this content, slideshare, pressly and storify are great options to help you do this.
A a social storytelling tool, Storify is a must for any post event content communication. So many people talk about your event, so aggregate the content in once space for people to visit and see what they missed out on or remind them why they enjoyed themselves! As periscope is a great tool for during your event, Storify will help you recap everything that went on during your event. From the media’s posts to attendees pictures and more. Get your event out to a larger audience. It is also a great tool to use if you have a social contest happening at your event across multiple platforms. You can source the hashtag for your contest on storify and use it as the centralized place for all contest news. The possibilities are endless here!
With a plethora of tools on the market today, it is important not to use use something because everyone else is or because you think it is cool. Only use the tools that are necessary and make sense for the goals that you are trying to accomplish with your event. Otherwise they will go unused and it will be a wasted investment, or you won’t use them to their full ability. To see even more options that are available, check out our slideshare (see we practice what we preach!) on hot tools for content and social media. What tools do you use? Let us know below!
Written by: Kristen Carvalho