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    I Challenge You to be a Brand Advocate

    It’s often second nature to each and every one of us: we find something cool online and instinctively share it. Whether you know it or not, by doing this you are a brand advocate. Whether you share a blog, brand promotion, or just a cool item, you are acting as a brand advocate for the company or individual that produced it.

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    Using Content Marketing Principles to Promote Your Event

    Content marketing isn’t anything new. But it can be a tricky challenge for event and conference businesses to really take advantage of content marketing to drive more registrations for their event and to open up conversations with potential sponsors. In this article I will share with you some tips on ways you can use content more effectively within your market.