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  • How to Create a Marketing Plan for Trade Show Success, 09 Mar 2015

    For those of you who have exhibited at trade shows before, have you found the time and money put into the event worth it? Or did…

  • 3 Places to Find the Right Events to Attend, 04 Mar 2015

    This post was written by Kristina Mirus, Marketing Associate at InGo. Thinking of attending a professional conference or exhibition this year? There are lots of reasons…

  • 10 Bad Booth Staff Habits That Need to End Now, 21 Oct 2014

    Whether you are using a table top display or a 30 x 30 custom display, having the right people staff the booth will make a huge…

  • Pre-Qualify Leads By Asking These 5 Questions, 06 Aug 2014

    With hundreds, maybe thousands of attendees walking the trade show aisles, it isn’t always clear which ones are in need of a product or service like…

  • 5 Event Disasters and How to Avoid Them, 30 Jun 2014

    Whether you’re just starting out or you’re running events with your eyes closed, it’s safe to say they come with their fair share of challenges –…

  • Hosted Buyer Programs – The New Model for Trade Shows?, 03 Feb 2014

    Have you ever had this happen to you while exhibiting at a trade show? For the first two hours you have great foot traffic to your…

  • THE SPECIAL EVENT 2014 NASHVILLE: An Event Through the Eyes of Your Instagram, 30 Jan 2014

    Every year, Special Event Magazine hosts “The Special Event Conference and Tradeshow.” This year, the magazine hosted the conference in Nashville, Tennessee, at the Gaylord Opryland.…

  • IMEX backstage #2: the recipe for success, 24 Oct 2013

      IMEX ‘s social media strategy In our second edition of the IMEX backstage series, Miguel Neves, Senior Online Community Manager for the IMEX Group, gives…

  • IMEX Backstage #1 : The Ingredients, 15 Oct 2013

      If you are working in the MICE industry, you know IMEX!  Today we will take you behind the scenes. In our first edition of the…

  • The Content-Generated Attendee, 08 Oct 2013

      Recently while reading an article about Birchbox on Mashable, I heard an alarming statistic. A relatively new monthly beauty product subscription service, Birchbox is proving…