Event Tech Strategy, Insights & Trends.

  • Marketing Event Analytics: Control Your Own Destiny, 19 Oct 2017

    I used to work for a CEO that swore events were the best source for growing his business. His small events team worked very hard and…

  • Capture Leads With Marketing Automation and Event Apps, 14 Sep 2017

    When two of your event planning tools can work together, they make processes more efficient and can deliver optimal results. Case in point: marketing automation software…

  • The Rise of the CMTO: Event Marketing Re-Tools for the Future, 07 Sep 2017

    At any organization, the chief marketing officer and the chief technology officer typically stand alone in separate silos. But as technology’s role in the marketing world…

  • Back to Basics: Implementing Event Branding, 20 Jun 2017

    Whether you’re planning a new event or gearing up for another year of a long-standing one, branding is important to your event’s success. From selecting signature…

  • Back to Basics: Email Marketing for Events, 09 Mar 2017

    With new marketing trends emerging seemingly every day, the thought to try something new or flashy to market your event can certainly be tempting. But more often…

  • Top Blog Posts of 2016, 19 Dec 2016

    This past year was a successful one for the etouches wethink blog. Not only did we cover a wide range of event industry topics and trends…

  • 15 Digital Conferences Every Company Should Attend, 27 Sep 2016

    Though the year is drawing to a close, marketing practitioners and business executives still have numerous opportunities to up their game by attending digital conferences. The…

  • Wanna Trade? Bartering in the Events Industry, 20 Sep 2016

    I don’t know about you, but when I think about the concept of a barter system, it brings me back to ancient times, before money existed…

  • Step Up Your Snapchat Game! How to Create a Geofilter for Your Next Event, 21 Jul 2016

    In case you haven’t heard, people love Snapchat. And while you may think it’s a teen fad not worth adding to your social media plan consider…

  • How to Communicate Effectively in Event Management, 21 Jun 2016

    Communication is one of the most important aspects of being effective. Being successful in event management is multifaceted, it is much more than just communicating with…