Event Tech Strategy, Insights & Trends.

  • 5 Reasons Why Event Sponsorship Requires Patience (and How to Speed it Up), 05 Jun 2017

    Quite often organizers on SponsorMyEvent ask me: how long will it take to find a sponsor. My answer might be a bit disappointing, but it is…

  • Know Your Sponsor (KYS) Part 2: View Sponsors as Investors, 31 Mar 2017

    Surprisingly often, event organizers consider their sponsors as cash cows instead of what they actually are: partners who contribute to the success of their events. I…

  • Know Your Sponsor (KYS) Part 1: ROI, 14 Mar 2017

    Recently the marketing director of a company told me: “We’ve experimented with sponsorship opportunities in the past and haven’t found them to be the most effective strategy…

  • 5 Pitfalls That Turn Sponsors Off, 18 Nov 2016

    The success of a majority of events depends on sponsorships. Yet it’s surprising how often event organizers make crucial mistakes when attracting sponsors. At SponsorMyEvent, we review…

  • Wanna Trade? Bartering in the Events Industry, 20 Sep 2016

    I don’t know about you, but when I think about the concept of a barter system, it brings me back to ancient times, before money existed…

  • Questions Answered: Upgrade to Inbound Sponsorship!, 16 May 2016

    It’s always great to make a webinar and event greater if you feel that people respond to what you say. That was exactly the case for…

  • Dear Sponsors, My Event is Your Event, 02 Jul 2014

    Recently, we created a post for social tables, Event Sponsorship: 4 Ways to Court a Sponsor, where we gave event professionals a few tips on how…

  • Making the Ordinary and Extraordinary Sponsorship, 21 Mar 2013

    For those of you who don’t know me, I’m an event junkie.  Even more so, I am an event sponsorship junkie. With many years of my…