Powered by the event innovators at etouches

  • Know Your Sponsor (KYS) Part 1: ROI, 14 Mar 2017

    Recently the marketing director of a company told me: “We’ve experimented with sponsorship opportunities in the past and haven’t found them to be the most effective strategy…

  • How to Add Value to Events With Innovative Technology, 14 Dec 2015

    With the dawn of digital media, many marketing channels have seen significant declines; print publishing is a well-known and startling example.  With all of the new,…

  • Hosted Buyer Programs – The New Model for Trade Shows?, 03 Feb 2014

    Have you ever had this happen to you while exhibiting at a trade show? For the first two hours you have great foot traffic to your…