Powered by the event innovators at etouches

  • How Trade Show Marketing Can Amplify SEO Results, 27 Aug 2015

    SEO (search engine optimization) is a facet of digital marketing, while exhibiting at a trade show is a method of offline marketing. SEO can be an…

  • Tools to Make Content Planning a Breeze, 19 Aug 2015

    Content is becoming an integral part of events today. Attendees are looking for much more from an event than just great networking opportunities and a stellar…

  • How to Use Pinterest and Instagram to Promote Your Next Event, 12 Mar 2015

    Creating awareness for an event requires a lot of time and a well-planned strategy. You simply can’t create a Facebook event or send an email reminder.…

  • Are You Content With Your Content?, 25 Sep 2014

    4 solutions to stay on top of industry trends According to LinkedIn’s 2014 Professional Content Consumption Report, 65% of LinkedIn’s 2,700 survey participants have spent more time consuming…

  • Breathe New Life into Your Event Marketing With These Apps, 23 Sep 2014

    As event marketers, we are always looking for new ways to excite and engage our attendees. In 2014, we saw that video marketing was really starting to…

  • Getting Vendors to Say Yes to Promotion, 28 Aug 2014

    Your event is a revolving ecosystem. In order to get everything to run smoothly and work together you need to have a plan in place. Thinking…

  • Event Websites: 3 Things to Change Now, 04 Aug 2014

    Seriously. The event website is more important than ever in this digital age. But the context has changed, both in terms of technology and communication. If…

  • How Brands Are Using Selfies At Events, 07 Jul 2014

    A “selfie” is a self-portrait captured with a handheld digital camera or smartphone. We often see celebrities’ selfies on social media networks like Instagram, Facebook, and Twitter. Celebrities have really helped selfies to become more popular with mainstream social media users.






  • 5 Event Disasters and How to Avoid Them, 30 Jun 2014

    Whether you’re just starting out or you’re running events with your eyes closed, it’s safe to say they come with their fair share of challenges –…

  • Social Media Engagement 101: Tips on creating a powerful community, 05 Jun 2014

    Content may be king but engagement reigns supreme. They don’t call social media “social” for nothing. Your company and your team has stayed on top of…